Fresh off their defeat of McDonald’s Happy Meals, San Francisco today banned commercials which in any way depict or refer to George Orwell’s landmark science fiction novel 1984.
“Frankly, we expect better advertising from the tech industry. This gimmick was tired twenty years ago,” said San Francisco Mayor Edwin Lee at a press conference via satellite.
Lee was unable to physically attend the conference for undisclosed reasons, and so his imposing image was displayed on a large screen before gathered reporters. He did not take questions.
The controversial move presumably comes in response to the Motorola Xoom Super Bowl commercial, which failed to use the gimmick effectively against Apple, who had originally failed to use the gimmick effectively back in 1984.