Techstars has opened a new program for women called Techstarlets, designed to attract the rarest breed of tech geek: the female founder.
“We’re really excited,” said Techstars founder Brad Feld. “I mean, I know people always say that, but we really, actually are.”
Decorated with frilly lace, sequins and flowers, the Techstarlets homepage describes a hacker lifestyle suited to women. The program has resonated with many of the groups striving for gender equality in startups.
“We wanted to emphasize that this is something women can do while being stay-at-home moms. It’s easy to make room on the kitchen counter for a laptop, right?”
Feld declined to answer any questions on the project’s seed funding payout for startups, which is only 70% of what their normal fund for men offers.
“All our seed funding is negotiable,” said Feld, snickering slightly.
Techstarlets has already seen amazing application turnout, as high as 2, according to Andy Sack, managing director of Techstars Seattle.
“We thought we’d put up the site and, well, nothing,” said Sack. “But here we are. Techstarlets is a reality.”
The first Techstarlets group starts at the end of spring, according to the application, after applicants “stop being so baby-crazy.”