TechCrunchCrunch, a new metablog from Michael Arrington, launched today to cries of despair from the readership of TechCrunch.
“I wanted to capture the essence of TechCrunch,” said Arrington. “What TechCrunch is really about. And that’s TechCrunch. TechCrunch has always been mostly about TechCrunch.”
TechCrunchCrunch will feature the best aspects of TechCrunch, according to Arrington. “Whenever we create news or make up news instead of reporting on news, it’ll be on TechCrunchCrunch.”
Bitching and moaning about the public relations profession will have its own category on the site, with Leena Rao and Alexia Tsotsis leading the charge on inane, full-article complaints that pass even the most basic journalistic filters at other news outlets.
“It’s not just about our minor, daily professional struggles, of course,” said Arrington. “We’ll also have categories for our own events and products. Like the Crunchpad.”
“Remember the Crunchpad? Those were the days,” he said, gazing longingly into the distance. “Those were the days.”
In its first day, TechCrunchCrunch has already posted 36 articles, all of which are meandering, stream-of-consciousness gripes about their new owner, AOL.