Poverty around the world officially ended over the weekend, with one valley startup to thank: Badgeville.
“So many people said what we were doing was pointless,” said Badgeville CEO Kris Duggan. “And now here we are. Nobody’s going hungry today and it’s all thanks to gamification and Badgeville.”
Details on the poverty-ending efforts are still coming in, but it appears that customer loyalty programs run as games on websites were a key factor in solving the world’s food shortage problems.
“Every generation up until now has had to deal with hunger. But they didn’t have virtual badges granted through online rewards systems,” said Duggan. “We do. And now we’re aiming even higher.”
Having defeated poverty, Badgeville is now setting its sights on ending conflict around the world.
“Obviously people don’t have to fight over food now, so we’ve already taken one step in the right direction,” said Duggan.
The startup is expected to win the Nobel Peace Prize for their part in ending poverty. Whether they’ll accept an award from a competing service remains to be seen.